Legitimate interests policy
Under the new data protection law starting in May 2018 we have a number of lawful reasons that we can use (or 'process') your personal information. One of the lawful reasons is called 'legitimate interests'.
Broadly speaking Legitimate Interests means that we can process your personal information if:
- We have a genuine and legitimate reason and we are not harming any of your rights and interests
So, what does this mean? We will use your information for our legitimate business interests to carry out our work in facilitation of the recovery of unpaid debts in the UK and abroad. Before doing this, though, we will also carefully consider and balance any potential impact on you and your rights.
Some typical examples of when we might use the approach are for preventing fraud, direct marketing, maintaining the security of our system, data analytics, enhancing, modifying or improving our services, identifying usage trends and determining the effectiveness of our campaigns.
We will process personal information to conduct and manage our businesss, to enable us to give you the most appropriate marketing, information, service and products and provide the best and most secure experience. These are what we consider to be our 'Legitimate Interests'.
Our interests
The following are some examples of when and why we would use this approach in our work in facilitating recovery of unpaid debts:
- Direct Marketing: We will send direct marketing to pro port the services we offer. We will ensure that all such marketing is relevant for you the recipient , and tailored to your interests.
- Ordering online: In order for us to process an order, payment has to be taken and contact information collected, such as name, delivery address and telephone number, provided. The seller would also need to record the transaction.
- Your best interest: Processing your information to p rotect you against fraud when transacting on our website, and to ensure our websites and systems are secure.
- Personalisation: Where the processing enablesus to enhance, modify, personalise or otherwise improve our services/communications for the benefit of our clients.
- Analytics: To process your personal information for the purposes of customer analysis, assessment, profiling and direct marketing, on a personalised or aggregated basis, to help us with our activities and to provide you with the most relevant information as long as this does not harm any of your rights and interests. Please see 'Building profiles of supporters' in our Privacy Policy.
- Research: To determine the effectiveness of promotional campaigns and advertising and to develop our products, services, systems and relationships with you.
- Due Diligence: We may need to conduct investigations on supporters, potential customers and business partners to determine if those companies and individuals have been involved or convicted of offences such as fraud, bribery and corruption.
We will also hold information about you so that we can respect your preferences for being contacted by us.
Your interests
When we process your personal information for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
For more information about your rights, please see 'Your Rights' in our Privacy Policy.
Remember, you can withdraw your permission for us to process your personal details at any time by using our contact form on the 'Contact Us' page or by using our online Permission Portal.
This document was last updated: May 2018